TENWAYS Kicks Off EU City Tour 2025 celebrating cycling, community & culture!

Amsterdam, Netherlands – March 26, 2025 – Get ready, Europe! TENWAYS is hitting the road with its 2025 EU Tour, bringing the thrill of e-biking to cities across Germany, the Netherlands, and Belgium. This is more than just a tour, it’s a full-blown celebration of movement, energy, and community. Whether you're a seasoned cyclist, a city explorer, or simply looking for a fun day out, TENWAYS is inviting everyone to ride, vibe, and connect.

Across four months, from spring to summer, the TENWAYS EU Tour will transform city streets into vibrant cycling playgrounds. The mobile pop-up will land in cities‘ high-energy hotspots, giving people the chance to test ride TENWAYS’ premium e-bikes, including new and possibly unreleased models, participate in fun interactive activities, and enjoy an unforgettable atmosphere filled with music, local culture, and great company.

So, What To Expect?

Free E-Bike Test Rides: Try out the latest TENWAYS models, and be among the first to experience soon-to-be-released e-bikes!

Music & Mini DJ Sets: Let the beats fuel your ride and turn the streets into a celebration.

Local Business Collaborations: Discover handpicked food, fashion, and lifestyle pop-ups featuring beloved neighborhood brands.

Family-Friendly Fun: From kids to seniors, there's something for everyone, tossing balls, testing out bikes, enjoying exciting giveaways, and more!

Exclusive TENWAYS Merch & Prizes: Snap a pic, share your experience, and win amazing goodies, maybe even a brand-new TENWAYS e-bike!

Exclusive Discount for on-site visitors: Get a 100€ coupon for any TENWAYS e-bik

Free Onsite Repair Service: Need a quick fix? Bring your bike to Hoog Catharijne in Utrecht and let the experts work their ma

Where and When?

TENWAYS will roll into 14 cities across three countries, kicking off in The Netherlands before heading to Belgium and Germany.

Netherlands (March – April 2025)

Utrecht - Hoog Catharijne | Mar 26-30, Apr 2-6

Amsterdam - Station Bijlmer ArenA | Apr 9-13

The Hague - Centraal Station | Apr 16-20

Rotterdam - Centraal Station | Apr 23-27

Belgium (April – May 2025)

Antwerp - Central Station

Bruges & Ghent - Bruges Station & Gent St.-Pieters

Brussels - Docks Bruxsel

Germany (May – July 2025)

Stay tuned for more locations!

With TENWAYS isn’t just about e-bikes, it’s about a movement towards greener, more joyful mobility. Since its launch in 2021, TENWAYS has been dedicated to making high-quality, stylish, and sustainable e-bikes accessible to everyone. With great accessibility for over 1,200 dealer stores across 26 European countries, TENWAYS has built a trusted community of riders and partners who love the freedom of two wheels. Some facts you should know about TENWAYS:

Designed, assembled, and certified in Europe

Easy maintenance with standard components

Super after-sales services with 24-7 online support and 200+ authorized service centers

Reliable spare parts supply beyond the warranty period

Supporting local businesses & urban culture

This isn’t just an event, it’s an open invitation to rediscover the joy of cycling. Whether you’re a commuter, a weekend explorer, or just looking for a day of fun, the TENWAYS EU Tour is where great rides, great people, and great vibes come together.

See you there?