SMIRNOFF ANNOUNCES EXCITING NEW PARTNERSHIP WITH IRELAND’S BIGGEST DANCE VENUE

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Following the announcement of Ireland’s biggest electronic dance music event space - the 3,500 capacity SILO at the RDS in Dublin - Smirnoff is proud to announce an exciting new partnership with the venture – SILO x Smirnoff. A welcome addition to the city’s social and music scene, the collaboration is poised to bring music fans together.

Through the partnership, Smirnoff is dedicated to championing diverse and exciting social experiences that fuel social connection, recognising that for many people moments to meaningfully connect are more scarce than ever, so it’s about making those moments count with unique and vibrant experiences.

Smirnoff is all about celebrating the community-building power of music and its ability to foster inclusivity and self-expression. The brand has a longstanding relationship with music including the successful Smirnoff Equalizer campaign. Music has always been at the heart of the brand’s heritage, and Smirnoff’s enduring connection with the industry makes its partnership with SILO a natural fit.

The first weekend of the partnership kicks off with Boiler Room’s first event in Ireland in over five years on Sunday October 29th October. This sold-out session promises to bring cutting-edge production and an electric line-up of underground artists and techno acts including LSDXOXO, Tommy Holohan, Mav666 and Sunil Sharpe.

Amber Brown, Senior Culture, Entertainment & Partnerships Manager for Diageo Ireland, says: “Following an incredible year for Smirnoff and the successful launch of the new global brand positioning which boldly champions the power of the collective. we’re excited to bring that brand purpose and character to life in culture in Ireland, celebrating the magic that can happen when different people, ingredients and flavours come together, and the Dublin-based SILO partnership is just the beginning of that.”

SILO is organised by TEG MJR Eire alongside some of Ireland’s leading promoters in the electronic music space, and TEG MJR Eire’s Julian O’Brien says: “We're thrilled to announce a partnership between SILO and Smirnoff that's set to make a lasting impression on the Irish EDM cultural canvas. Opening this weekend, the SILO x Smirnoff space takes inspiration from revolutionary venues such as Printworks and Warehouse Project; the collaboration is destined to epitomize the very essence of Irish social vibrancy and inclusivity."

Julian continued: “Attendees can expect cutting-edge production, unlike anything previously seen on the island of Ireland, as well as a brand new Smirnoff bar serving signature serves such as Smirnoff Spritz, passionfruit martini, RTDs and mixed drinks.”

Smirnoff is the world’s No.1 vodka, and with a wide variety of flavours and formats, it can be enjoyed by a broad spectrum of consumers across a multitude of occasions. Having been at the forefront of spirits and drinks culture trends designed for the people since 1864, Smirnoff has something for every taste, perfectly complementing your SILO experience.

Stay tuned for the chance to win tickets to upcoming SILO events – an exclusive opportunity for lucky consumers.