Amsterdam Dance Event completes 2023 program

Amsterdam Dance Event completes 2023 program with over 2,900 artists and Official Opening Event at Rijksmuseum

The Amsterdam Dance Event (ADE) has completed its program for ADE 2023 and is unveiling a special collaboration with Amsterdam staple Rijksmuseum and DJ upsammy as its Official Opening Event. The result is "Breathe, Walk, Die", a unique performance where art and music converge. The event takes place in the iconic bicycle passage under the Rijksmuseum, made possible by the collaboration between the two cultural institutions. Breathe, Walk, Die will take place on Wednesday, October 18 at 7:30 PM and will also be streamed live on ADE’s channels.

ADE and Rijksmuseum present "Breathe, Walk, Die"
"Breathe, Walk, Die" is a three-act theatrical performance that brings to life the exhibition Museum Boijmans van Beuningen at Rijksmuseum. The show is based on the musical tour that DJ upsammy composed for the exhibition under the direction of creative producer Tom Trago, in which life – from birth to death – is musically reflected through themes such as fear, lust and ambition. With live sounds by percussionist Valentina Magaletti and a visual interpretation by designer Theun Mosk, the performance promises to be one of the central showpieces of ADE 2023.

The collaboration between ADE and Rijksmuseum represents an important step for both institutions in merging different art disciplines to create unique, connecting experiences. This initiative also marks ADE’s direction towards becoming a more artistic platform that encourages young musical talent on a broader stage, and emphasizes the cultural value of electronic music.
"We are extremely proud that we have been able to set up this initiative in collaboration with the Rijksmuseum, and present electronic music’s positive impact and contribution to cultural heritage to an even wider audience," says Jan-Willem van de Ven, Director of ADE. Hendrikje Crebolder, Director of Development and Media at the Rijksmuseum, adds: “thanks to our partnership with ADE and Heineken, we can offer a new audience a unique experience in the museum and beyond.”

Watch a sneak peek of the special collaboration here: