ABEL launches her new imprint, Laundry Label, with the debut single “Slow Steady”

ABEL opens a new chapter in her career with the launch of Laundry Label, her own imprint and event series, officially arriving on November 14, 2025 alongside her new single “Slow Steady.” After a very special showcase during ADE at a Mixmag Lab hosted inside Powder’s Laundrette in Amsterdam, the project is already showing its spirit: music that flows, vibrates, and connects, brought to unconventional spaces around the world.

“Slow Steady” sets the perfect tone for the label’s beginning. The track brings together the elements that are shaping ABEL’s sound: hypnotic house, rich in groove, driven by a steady pulse that lifts any dancefloor. It works in peak moments as much as in the deeper stretches of the night, keeping that blend of emotional journey and energy that pushes you to keep moving.

“Feeling that the pulse of nightlife is fading around us, I'm excited to launch Laundry Label, an inclusive feel-good party & record label supporting the most talented emerging artists I know,” says ABEL. “Expect epic house music, an electric atmosphere, and a chance to wash your dirty laundry (literally).” ABEL shares.

The launch event at Powder’s Laundrette made it clear where this new adventure is heading. It was an intimate, colorful, and vibrant session—designed as a two-hour reset where music, movement, and creativity blended completely naturally. It offered the first glimpse into the vision behind Laundry Label: fresh ideas, unexpected formats, and an artistic sensibility that mixes charisma, risk, and human warmth.

ABEL has already been establishing herself as one of the most compelling voices in contemporary house. She has shared the booth with Pete Tong, Damian Lazarus, and Camelphat, and performed at venues like fabric, DRUMSHEDS, Zamna Tulum, Hï Ibiza, and Glastonbury. Her releases on Circus Recordings, Bedrock, DFTD, Nervous, and All Day I Dream solidified her reputation as an artist who combines technique, personality, and a sharp intuition for crafting memorable dancefloor moments.

Laundry Label now emerges as her ultimate creative space, a platform that will champion new voices and push house music into unexpected places, both musically and physically.