4SURE is Fleur Shore’s brand-new clothing line, a bold collection of limited drops

Fleur Shore has rapidly evolved from local favourite to international force, building her reputation on an authentic connection to music culture and a sharp creative instinct that extends beyond the booth. Following the launch of her label Undergrowth in 2025, she returns this February with her first new music in six months, the single Dark & Light. The release coincides with a new creative chapter: 4SURE, her debut fashion venture.

4SURE is positioned as a fashion brand rather than traditional artist merchandise. Designed for those who value individuality and freedom of expression, the line reflects Shore’s bold, free-thinking approach to creativity. The pieces are statement-driven, built to stand out rather than blend in.

Officially launching on February 27, the first drop features a hockey-style jersey available in three colourways, alongside a limited collector’s T-shirt. Every collection is produced in strictly limited runs; once sold out, the items will not be restocked. The concept centres on exclusivity, giving supporters the opportunity to own something genuinely rare.

Throughout the year, 4SURE will introduce seasonal limited drops spanning lifestyle and streetwear garments, as well as accessories, further expanding Shore’s creative universe beyond music.

“Creativity is part of my life, I get to express myself daily with creating music and what I wear, but I felt there was something lacking. I had so many ideas, so having another creative outlet within fashion was something close to my heart”, says Fleur Shore.

Sign-ups for pre-release access are now open.